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A Marketer’s Mise en Place
Everything in its place, but for social media marketing.
You wouldn’t go into culinary warfare without the right tools, so why leave your marketing plan up to fate? Social media is dominating the marketing world and the different platforms we use to communicate with our potential guests, clients, readers are our tools. Knowing the purpose and effectiveness each space provides puts you ahead of the competition. I want to analyze the heavy-hitting social platforms and talk through the importance of each.
If you haven’t heard of Instagram, you’re probably old. It is what it is. Instagram is a visual marketer's paradise. Stickers, quick video clips, boomerangs, shiny gifs, sparkly text, and every other trick used to grab attention thrives here. Since its inception a decade ago, the platform has continued to rise towards the top of the list in regards to social media marketing.
Over 500 million daily users take to this platform to visually share their life and the average age of your typical Instagrammer is 18–29. So, bear that in mind when planning your marketing strategy. You’ll be needing to keep it young, edgy, and relevant.
Instagram, like most other platforms, offers paid advertising. Even without paying for advertising, hashtags increase your…